Wednesday, 16 March 2011

Evaluation- Andrew Goodwins Theory

I will now compare my music video to Andrew Goodwin's Theory. By doing this, I can see how conventional my music video is and what message my video is transmitting to the audience.

What relationship exisits between the images and lyrics in the video?Throughout my video, I have loosely linked the images to the lyrics. I have done this through the lyrics 'Boys Boys Boys, buy us drinks in bars' and the camera cuts to a scene where the main singer and my actor are shown to be drinking and flirting in a bar-like scene. Other images that I have linked to the lyrics is the line 'Wear hairspray and denim' and in the chorus, my main singer is shown to run her fingers through my actors hair and rub his jeans. Although subtle, this does link to the lyrics and is therefore conve
ntional. However, as my video is set in three locations without major use of props I could only link the images and lyrics to a certain extent. The song title 'Boys Boys Boys' suggests a large number of boys to feature in the video but, instead I have been unconventional and only featured one. Also, during my music video, whenever the lyrics 'Boys Boys Boys' are sung, most of the time it is my actress that is on the screen. I did this because they are the main lyrics and also the title of the song and are therefore the lyrics that an audience would remember and so, to enhance sales and to catch the audience's attention, I have ensured that at least twice throughout my video my artist is shown to be singing these lyrics.

'Buy us drinks in bars'

'Boys Boys Boys'

What relationship exists between the music and the images in the video?

At the beginning of my video, there are a number of drum beats, and my artists moves her head from side to side on these beats so that it fits in with the music. After that, there is a section of music being played and my artist moves her shoulders in time to this music. By linking images and music together, the video looks more professional as the video looks like care has been taken to ensure that little details such as when the cuts appear make the video more pleasant to watch as the whole video seems to flow better. Throughout my video, I have tried to time the cuts in time with the music and, when the music changes or the feel of the song alters I have gone for a softer approach and used a transition.

Are there any inter-textual references to other media forms?

Apart from my own products, I do not think that there are any references to other media forms. My actress has on the same outfit, and her hair and make-up is the same. I made sure that my artist looked consistant throughout my products so that they would be easily recognisable and could be instantly spotted. I have also kept in line with my colour scheme which was black white and purple. I did this by keeping my backgrounds either black or white and this could bhe symbolic for the different sides to my actresses personality and it also makes my actress stand out and become the main focus of the video.

The record companies will demand a lot of close-up of the main artist.

I have decided to keep my video simple by having the majority of shots as close-ups. I have done this because I feel that my artist would be a selling point and that my target audience needs to know that she is the main singer. Also, by having a lot of close-ups my actresses emotion can be seen and therefore allows my target audience to relate to what my artist is feeling and this will make my target audience feel like they have a closer connection to my artist, which would make people want to go out and buy it if they feel that my artist is likeable.

I have found that, after comparing my video to Andrew Goodwin's theory, my video is noticeably conventional and conforms to many of the general music video rules.

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