Wednesday, 16 March 2011
Evaluation- Andrew Goodwins Theory
What relationship exists between the music and the images in the video?
At the beginning of my video, there are a number of drum beats, and my artists moves her head from side to side on these beats so that it fits in with the music. After that, there is a section of music being played and my artist moves her shoulders in time to this music. By linking images and music together, the video looks more professional as the video looks like care has been taken to ensure that little details such as when the cuts appear make the video more pleasant to watch as the whole video seems to flow better. Throughout my video, I have tried to time the cuts in time with the music and, when the music changes or the feel of the song alters I have gone for a softer approach and used a transition.
Are there any inter-textual references to other media forms?
Apart from my own products, I do not think that there are any references to other media forms. My actress has on the same outfit, and her hair and make-up is the same. I made sure that my artist looked consistant throughout my products so that they would be easily recognisable and could be instantly spotted. I have also kept in line with my colour scheme which was black white and purple. I did this by keeping my backgrounds either black or white and this could bhe symbolic for the different sides to my actresses personality and it also makes my actress stand out and become the main focus of the video.
The record companies will demand a lot of close-up of the main artist.
I have decided to keep my video simple by having the majority of shots as close-ups. I have done this because I feel that my artist would be a selling point and that my target audience needs to know that she is the main singer. Also, by having a lot of close-ups my actresses emotion can be seen and therefore allows my target audience to relate to what my artist is feeling and this will make my target audience feel like they have a closer connection to my artist, which would make people want to go out and buy it if they feel that my artist is likeable.