Wednesday, 16 March 2011

Evaluation- Andrew Goodwins Theory

I will now compare my music video to Andrew Goodwin's Theory. By doing this, I can see how conventional my music video is and what message my video is transmitting to the audience.

What relationship exisits between the images and lyrics in the video?Throughout my video, I have loosely linked the images to the lyrics. I have done this through the lyrics 'Boys Boys Boys, buy us drinks in bars' and the camera cuts to a scene where the main singer and my actor are shown to be drinking and flirting in a bar-like scene. Other images that I have linked to the lyrics is the line 'Wear hairspray and denim' and in the chorus, my main singer is shown to run her fingers through my actors hair and rub his jeans. Although subtle, this does link to the lyrics and is therefore conve
ntional. However, as my video is set in three locations without major use of props I could only link the images and lyrics to a certain extent. The song title 'Boys Boys Boys' suggests a large number of boys to feature in the video but, instead I have been unconventional and only featured one. Also, during my music video, whenever the lyrics 'Boys Boys Boys' are sung, most of the time it is my actress that is on the screen. I did this because they are the main lyrics and also the title of the song and are therefore the lyrics that an audience would remember and so, to enhance sales and to catch the audience's attention, I have ensured that at least twice throughout my video my artist is shown to be singing these lyrics.

'Buy us drinks in bars'

'Boys Boys Boys'

What relationship exists between the music and the images in the video?

At the beginning of my video, there are a number of drum beats, and my artists moves her head from side to side on these beats so that it fits in with the music. After that, there is a section of music being played and my artist moves her shoulders in time to this music. By linking images and music together, the video looks more professional as the video looks like care has been taken to ensure that little details such as when the cuts appear make the video more pleasant to watch as the whole video seems to flow better. Throughout my video, I have tried to time the cuts in time with the music and, when the music changes or the feel of the song alters I have gone for a softer approach and used a transition.

Are there any inter-textual references to other media forms?

Apart from my own products, I do not think that there are any references to other media forms. My actress has on the same outfit, and her hair and make-up is the same. I made sure that my artist looked consistant throughout my products so that they would be easily recognisable and could be instantly spotted. I have also kept in line with my colour scheme which was black white and purple. I did this by keeping my backgrounds either black or white and this could bhe symbolic for the different sides to my actresses personality and it also makes my actress stand out and become the main focus of the video.

The record companies will demand a lot of close-up of the main artist.

I have decided to keep my video simple by having the majority of shots as close-ups. I have done this because I feel that my artist would be a selling point and that my target audience needs to know that she is the main singer. Also, by having a lot of close-ups my actresses emotion can be seen and therefore allows my target audience to relate to what my artist is feeling and this will make my target audience feel like they have a closer connection to my artist, which would make people want to go out and buy it if they feel that my artist is likeable.

I have found that, after comparing my video to Andrew Goodwin's theory, my video is noticeably conventional and conforms to many of the general music video rules.


Tuesday, 15 March 2011

Video feedback for my CD Cover

This feedback is from Charlie Clarke

CD Cover Back 3

I took into account the feedback given to me by my target audience and hopefully I have met their requirements and they now find my CD case more aesthetically pleasing and more professional.


Becky Mahan- I like how the song names appear like a frame around the actress. I also like how the song titles are all the same size, it makes your CD case look professional.

Amy Pass- I like the font, colour scheme and the barcode in the corner. I like how the barcode is not white and blends into your colour scheme and background.

Alex Machin- I like your CD cover, I like how it looks good on its own, but that it also looks similar, yet different from your other products.

Meg Marlow- The glow around your text makes it very easy to read and it also makes it stand out. I like the barcode, how it is obviously there, but is not stealing any attention away from the main image nor the song titles.

CD Cover Back 2

After receiving feedback that my purple writing with a black glow was unreadable, I decided to change all of the glow colours to white. I also added numbers in front of all my track names to make my CD back more authentic and realistic.

Amy Pass- I like the back of your CD case, however I think that in order for your CD case to look more authentic, it needs a barcode as it will look more professional. Also, your text could all be the same size as it will look more professional.

Becky Mahan- In order to improve the back of your CD case, your could make all of your song names the same size as this will make it more professional and also more appealing to your target audience.

Alex Machin- I really like your image and also the colours and I think that your text looks much better now that it is all white. However, in order to improve I think that your should add legal information, such as a barcode.

Meg Marlow- I think that it would look better if all of your text was the same size  as it would make your CD cover look more uniform.

I will take into account the feedback of my target audience and make any suitable changes. 

Cd Cover Back 1

As I made a CD cover front, I needed to make a CD cover back. In order to make my products uniform, I decided to use a similar picture so that it is obvious that my CD front and back look consistant. I decided to use an image that featured my actress to one side, to ensure that there was enough room for my text. Also, I made the glows alternate between black and white so that my colour scheme and image really link. I will now seek feedback from my target audience to see what they believe I can do to improve my products further.

Becky Mahan- I really like the colour scheme and how the purple writing links in with the top but I cant really read the words that have a black glow which means that it wouldnt stand out and catch the audience's eye. The picture and the background are really nice and link in well with the back of the cd and the front of the cd.

Meg Marlow- I really like the white glow around the writing as it makes stand out and will catch the audiences eye over the other products on the shelf. I feel that the picture is bright and the main thing on the CD. I dont like the purple and black writing as I cant see it.

Amy Pass- I think that the background is nice and looks good with the picture on. This gives the picture more edge and it is more interesting then the background being plain. The purple writing and white glow goes really well and the picture and the writing link together. This will also link with the other products.

Rachel Hilton- I think that it is really cool and the colours link really well. The layout of the CD back cover makes a boarder around the picture which means the picture stands out more. However, I feel that all the text should be the same so that the all catch the eye together. This is because some text catches the eye easier than the other.

Cate Triner- I really like the back cover. I feel that is intriguing and makes you want to buy the album. Looking at the other products it links in well as the colours all link together. On the other hand some of the words are hard to read and the black glow should be changed.

I will take into account the feedback from my target audience and make the changes in which my target audience have suggested.

CD Cover Front Final

Here is my final CD cover as I have made all of the changes to my CD cover that my target audience felt necessary. However, at a later date I may ask for feedback on my cover, or, if I decide that I dont like it I will furthermore make any suitable changes.

Monday, 14 March 2011

CD Cover Front 4

My previous feedback stated that my target audience felt that my poster had too many gaps and that I should return my song title text to how it was originally placed, I took into account this feedback and tried my CD cover with the new suggestions in place.


Meg Marlow- I think that the placing of the artist's name looks much better now that it is smaller and placed closer to the actress.

Alex Machin- I feel that the song title seems much bigger in this format. I would try it in a smaller font first, and if the font still seems unproportional to the rest of the CD cover.

Sarah Hall- I think that the artist's name is big enough to catch attention, but is not distracting from the actress. I would consider making your song title a bit

CD Cover Front 3

After my feedback from my last CD cover stated that the layout wasa bit too unconventional, I decided to rearrange my CD cover again.


Amy Pass- I like this CD cover, however I feel that the gap below your 'Lady GaGa' text is too big, so I would consider bring your text down a little, or alternatively putting something there.

Alex Machin- I would consider trying 'Boys Boys Boys' across the bottom now that your text displaying your artists name is smaller, as it may look it proportion

Rachel Hilton- I think that your artists name is too far in the corner, I feel that it is too close to the edge and too high. I would bring it in a little more and move it down to make your CD cover appear more full.

Sarah Hall- I do like the CD cover, however I would experiment by moving your text anlong the bottom and I would also consider filling some of the gaps in the background.

I will take into account this feedback and make any appropriate changes.

CD Cover Front 2

After receiving feedback for my previous CD cover, I decided that I needed to experiment with different layouts, therefore for this front cover I have moved around the components of my CD cover.

I moved the title of the song into the top left corner, and moved the artists name into the bottom right. This movement has changed my CD Front Cover from conventional to unconventional, as the artist is usually seen at the top.

I will now seek feedback from my target audience to see what they think of my CD cover and what they can suggest will make it better.


Amy Pass- As I said before, I do like the image used, and I also like the colour scheme. I do think that the artist's name looks better now that it is smaller, although I am not too sure on the layout. I think that the artist's name would look better at the top.

Alex Machin- The artists name looks better at the top as the rest of your products are conventional and this CD cover isn't therefore, to improve uniformity I would make your "Lady GaGa" at the top of the CD cover so that that is the first thing that catches your audience's eye.

Rachel Hilton- I like how the song title is more central, instead of being in a long line, as it was in your previous CD cover. However, I do agree with the other comments and that your song title would look better at the bottom.

Meg Marlow- I think that this CD cover would look better if it was made more conventional as it seems too 'odd' to be unconventional and just looks strange to an extent

Sunday, 13 March 2011

Video feedback for my music video


This is my first draft of my music video, I have looked at pop conventions, and as I was hoping to make a conventional video, I have hopefully made my video obviously pop. I feel that this video could be improved if the transitions were smoother and the cuts weren't so harsh.

Untitled from ashleigh thomas on Vimeo.

I will now seek feedback from people from my target audience to see how my video could be improved.

CD Cover Front 1

In order for my products to look uniform, I have decided to use the same image that is on my poster. This will allow my audience to see that the two products are linked and the poster obviously is advetising the CD.


Amy Pass- I like how you have used the same image that you used on your poster. However, I feel that the poster is too basic and that the font is too big, and therefore makes the CD cover look even more bare because it looks like you have tried to hide it.

Alex Machin- CD covers are conventionally quite bare, as there is not much that are usually included, however I feel that your CD cover is trying to look as though it is not bare, when really it is.

Megan Marlow- I would make the artists name smaller as I feel that it is too big in comparison to the rest of the CD cover.

Charlie Clarke- This CD cover looks very unprofessional and not very well thought out. I would think about rearranging your CD cover to find the best combination of size and layout.

Rachel Hilton- In comparison to your poster, this CD cover is very bare. However, bare is not always a bad thing. I just feel that you need to rethink your sizing of text.

I completely agree with this feedback and I will make any changes that are necessary.

Video Feedback for my poster

Poster Development 6

From my last poster, all of my feedback stated that I needed an outline around my artists name and that my song title needed to be bigger. I therefore decided that I would make these changes. However, I decided not to seek feedback at this point for my poster, due to there not being any different feedback last time. Although, if I feel it necessary, or my own mind changes about my poster, then I will seek feedback and make any changes that myself or my taregt audience see relevant.