Wednesday, 16 March 2011

Evaluation- Andrew Goodwins Theory

I will now compare my music video to Andrew Goodwin's Theory. By doing this, I can see how conventional my music video is and what message my video is transmitting to the audience.

What relationship exisits between the images and lyrics in the video?Throughout my video, I have loosely linked the images to the lyrics. I have done this through the lyrics 'Boys Boys Boys, buy us drinks in bars' and the camera cuts to a scene where the main singer and my actor are shown to be drinking and flirting in a bar-like scene. Other images that I have linked to the lyrics is the line 'Wear hairspray and denim' and in the chorus, my main singer is shown to run her fingers through my actors hair and rub his jeans. Although subtle, this does link to the lyrics and is therefore conve
ntional. However, as my video is set in three locations without major use of props I could only link the images and lyrics to a certain extent. The song title 'Boys Boys Boys' suggests a large number of boys to feature in the video but, instead I have been unconventional and only featured one. Also, during my music video, whenever the lyrics 'Boys Boys Boys' are sung, most of the time it is my actress that is on the screen. I did this because they are the main lyrics and also the title of the song and are therefore the lyrics that an audience would remember and so, to enhance sales and to catch the audience's attention, I have ensured that at least twice throughout my video my artist is shown to be singing these lyrics.

'Buy us drinks in bars'

'Boys Boys Boys'

What relationship exists between the music and the images in the video?

At the beginning of my video, there are a number of drum beats, and my artists moves her head from side to side on these beats so that it fits in with the music. After that, there is a section of music being played and my artist moves her shoulders in time to this music. By linking images and music together, the video looks more professional as the video looks like care has been taken to ensure that little details such as when the cuts appear make the video more pleasant to watch as the whole video seems to flow better. Throughout my video, I have tried to time the cuts in time with the music and, when the music changes or the feel of the song alters I have gone for a softer approach and used a transition.

Are there any inter-textual references to other media forms?

Apart from my own products, I do not think that there are any references to other media forms. My actress has on the same outfit, and her hair and make-up is the same. I made sure that my artist looked consistant throughout my products so that they would be easily recognisable and could be instantly spotted. I have also kept in line with my colour scheme which was black white and purple. I did this by keeping my backgrounds either black or white and this could bhe symbolic for the different sides to my actresses personality and it also makes my actress stand out and become the main focus of the video.

The record companies will demand a lot of close-up of the main artist.

I have decided to keep my video simple by having the majority of shots as close-ups. I have done this because I feel that my artist would be a selling point and that my target audience needs to know that she is the main singer. Also, by having a lot of close-ups my actresses emotion can be seen and therefore allows my target audience to relate to what my artist is feeling and this will make my target audience feel like they have a closer connection to my artist, which would make people want to go out and buy it if they feel that my artist is likeable.

I have found that, after comparing my video to Andrew Goodwin's theory, my video is noticeably conventional and conforms to many of the general music video rules.


Tuesday, 15 March 2011

Video feedback for my CD Cover

This feedback is from Charlie Clarke

CD Cover Back 3

I took into account the feedback given to me by my target audience and hopefully I have met their requirements and they now find my CD case more aesthetically pleasing and more professional.


Becky Mahan- I like how the song names appear like a frame around the actress. I also like how the song titles are all the same size, it makes your CD case look professional.

Amy Pass- I like the font, colour scheme and the barcode in the corner. I like how the barcode is not white and blends into your colour scheme and background.

Alex Machin- I like your CD cover, I like how it looks good on its own, but that it also looks similar, yet different from your other products.

Meg Marlow- The glow around your text makes it very easy to read and it also makes it stand out. I like the barcode, how it is obviously there, but is not stealing any attention away from the main image nor the song titles.

CD Cover Back 2

After receiving feedback that my purple writing with a black glow was unreadable, I decided to change all of the glow colours to white. I also added numbers in front of all my track names to make my CD back more authentic and realistic.

Amy Pass- I like the back of your CD case, however I think that in order for your CD case to look more authentic, it needs a barcode as it will look more professional. Also, your text could all be the same size as it will look more professional.

Becky Mahan- In order to improve the back of your CD case, your could make all of your song names the same size as this will make it more professional and also more appealing to your target audience.

Alex Machin- I really like your image and also the colours and I think that your text looks much better now that it is all white. However, in order to improve I think that your should add legal information, such as a barcode.

Meg Marlow- I think that it would look better if all of your text was the same size  as it would make your CD cover look more uniform.

I will take into account the feedback of my target audience and make any suitable changes. 

Cd Cover Back 1

As I made a CD cover front, I needed to make a CD cover back. In order to make my products uniform, I decided to use a similar picture so that it is obvious that my CD front and back look consistant. I decided to use an image that featured my actress to one side, to ensure that there was enough room for my text. Also, I made the glows alternate between black and white so that my colour scheme and image really link. I will now seek feedback from my target audience to see what they believe I can do to improve my products further.

Becky Mahan- I really like the colour scheme and how the purple writing links in with the top but I cant really read the words that have a black glow which means that it wouldnt stand out and catch the audience's eye. The picture and the background are really nice and link in well with the back of the cd and the front of the cd.

Meg Marlow- I really like the white glow around the writing as it makes stand out and will catch the audiences eye over the other products on the shelf. I feel that the picture is bright and the main thing on the CD. I dont like the purple and black writing as I cant see it.

Amy Pass- I think that the background is nice and looks good with the picture on. This gives the picture more edge and it is more interesting then the background being plain. The purple writing and white glow goes really well and the picture and the writing link together. This will also link with the other products.

Rachel Hilton- I think that it is really cool and the colours link really well. The layout of the CD back cover makes a boarder around the picture which means the picture stands out more. However, I feel that all the text should be the same so that the all catch the eye together. This is because some text catches the eye easier than the other.

Cate Triner- I really like the back cover. I feel that is intriguing and makes you want to buy the album. Looking at the other products it links in well as the colours all link together. On the other hand some of the words are hard to read and the black glow should be changed.

I will take into account the feedback from my target audience and make the changes in which my target audience have suggested.

CD Cover Front Final

Here is my final CD cover as I have made all of the changes to my CD cover that my target audience felt necessary. However, at a later date I may ask for feedback on my cover, or, if I decide that I dont like it I will furthermore make any suitable changes.