Wednesday, 10 November 2010

Colour Scheme Feedback

I sought feedback from my target audience of teenagers, both male and female so that I could see what colour schemes they preferred or whether or not they actually liked the colours that I had put together.

Amy Pass- My favourite colour scheme is the Black, Red and Blue one as I feel that it is very bright and vibrant and catches the eye instantly. My least favourite was the Black, Grey and Green colour scheme as I feel that it is a little too dull for my liking.

Alex Machin- My favourite is the Black, Pink and Violet colour scheme as I feel that it would appeal to stereotypical females and also it would appeal to 'metro sexual' males. As it is not conventional, it has an element of cool and sophistication to it, as well as linking in with the romantic theme and feel to the song. My least favourite is the Black, Grey and Green colour scheme as I feel that it does not highlight the song, nor the song title.

Charlie Clarke- My favourite is the Black, Pink and Violet colour scheme because I think that it is bright and vibrant and eye catching. I really like the fact the the colour scheme highlights the feminine feel to the song and so it would definitely appeal to a vast audience. My least favourite colour scheme is the Black, Red and Blue one as it seems to be lacking in a feminine element. I feel that this colour scheme would only attract males and may lead to females being put off the music video and products as it is very masculine.

Kris Siddall- The colour scheme that I prefer is the Black, Red and Blue. I like this colour scheme the best as I feel they are the conventional, neutral colours that I believe would attract a large audience. Also, the colours in this colour scheme are really bright and vibrant and therefore stands out to the audiences' eye. My only problem with these colours however, is that the blue and red seem to be competing for attention and I think that if you chose this as your final colour scheme then you should consider making either the red or the blue a darker colour to allow them to compliment each other and stand out.

Mikey Harding- I really like the Black, Grey and Navy colour scheme as the grey and black allow the blue to stand out. Also, this colour has a masculine feel to it and therefore I think that it will attract males and, with the title and font of the song, I believe a darker colour scheme will give your products more of an 'edge' as they are unconventional compared to the feel of the music.

Jack Barlow- In my opinion, the Black, Grey and Green Colour scheme is the one that stands out because I feel that it reflects the style of the music and the colours are also appealing to both males and females, thus making it an ideal colour scheme.

Rachel Hilton- My favourite colour scheme is the Black, Pink and Violet one as I feel that it reflects the feel and name of the song unconventionally, yet perfectly. The colours are bright and vibrant and therefore I feel instantly attracted to them as they make me feel happy and consequently I want to watch it. The colour scheme that I would recommend not using would have to be the Black, Grey and Green colour scheme as I feel it is too dull and boring.

From the feedback I was given, and my own personal opinions on the feedback, I have decided to use the Black, Pink and Violet colour scheme as that is what, on the whole, my target audience preferred.

Tuesday, 2 November 2010

Colour Scheme Ideas

I conducted four colour schemes, all of them featuring different colours and different tones. However, one thing that I have kept in common with all of these colour schemes is the colour black, due to it being a versatile colour. Also, I have kept the background white on the samples of colour schemes so I feel that by including black in the colour scheme my target audience who I will survey will be able to colours next to both a light and a drak colour.

Colour Scheme One- Black, Grey and Green

Colour Scheme Two- Black, Red and Blue

Colour Scheme Three- Black, Pink and Violet

Colour Scheme Four- Black, Grey and Navy

I will now conduct a survey on my target audience to see which colour scheme they prefer. I will show them my chosen font, the song name and also allow them to listen to the song if they have not heard the song before so that everybody who is surveyed has a fair knowledge about my project.

Chosen Font

I asked 20 people from my target audience which font they preferred for my products. I told each member my chosen song and allowed them to listen to it so that they were able to hear the genre for themselves and could make their own decision. I will use the font that my target audience has chosen for my final font and I will then conduct a number of colour schemes that you reflect my chosen font and also the genre and feel of my song.

It is clear from the graph that my target audience prefer the first font, "Gloria Hallelujah". I will therefore use this font as the font for my products such as the poster and CD case. Although my font has been chosen, I feel that in order to grasp what my target audience is looking for I should ask those who were surveyed on feedback and their reasons for choosing the font that they did.

Amy Pass: I really like the second font because I feel it has a modern and electronic feel to it and therefore I feel that it reflects the feel of the song. However, looking at all of the fonts, they all emphasise the different parts of the song, personally though, I prefer the second one but I think it depends on the colour scheme.

Rachel Hilton: My favourite font is the first one as it is seems casual, yet it is easily readable and has a fun element to it. I especially like the heart at the end, I feel that this adds a touch of femininity to the title, which is ironic as the title is called "Boys Boys Boys". Also, the heart and the font will appeal to teenage females, which is your target audience.

Alex Machin: My favourite font is the first one as it has a cool and modern vibe to it, which matches the song and therefore I believe that it would be the best match for your song. My least favourite is font number five as I feel that it holds not relevance to the song and does not portray the song very well.

Sarah Hall: Font number six catches my attention the most because it is the boldest out of all of the fonts. This font is the one I think that you should have as your final font as it is very eye catching and, with the right colour scheme could be really vibrant and young.

Charlie Clarke: Font number three is my favourite. It is quirky, young and unconventional and I really like it. However, I dont like font number two as I feel that it is very plain and boring.

After research and feedback from my target market, I now have my chosen font "Gloria Hallelujah", and I will now construct a number of different colour schemes so that I can see my products taking shape and also see what colour scheme suits my music best.

Wednesday, 20 October 2010

Font Ideas

In order to make my products look professional, I need to ensure that my chosen font for my products emphasise the feel and genre of the song, whilst also appealing to my target audience. In order to get an idea of the style of font I should be using, I will choose different types of font from and conduct a survey on my target audience to see what style they prefer. As I am a member of my own target audience, I will first choose the fonts that I prefer first and then allow my target audience to choose which they prefer and from their feedback I will decide whether to find a new font, use one of the fonts I have chosen below or to get a similar font to the one I already have.

Font One- 'Gloria Hallelujah'

Font Two- 'New Garden'

Font Three- 'Pointy'

Font Four- 'Sweetie Pie'

Font Five- 'Sketch Block'

I will now conduct a survey on my target audience to see which font style they prefer and whether or not I should use one of the fonts that I have already selected or whether I should look for a similar font. Alternatively, as this is based on my own personal preference and opinion, I may be very wrong in what my target audience is looking for and therefore I may receive highly negative feedback and start looking for a new style of font.

Wednesday, 13 October 2010

Actors/ Actresses

I have decided that I will need a female actress, as the song is sung by a female and therefore, I will give the video a serious and conventional aspect. The female I will be using for my main singer will be Charlie Clarke.

Charlie Clarke

As my video will follow a storyline structure, Charlie will be my singer and she will also take on the role of the main character.

As the song is about boys and my storyline features a male, I decided that I will need a male actor. I therefore had to find someone whose schedule was similar to my own, and also someone who was willing.
The actor I have found who will be playing the role of 'the Boy' will be Lance Boden.

Lance Boden

Lance will be taking up the role of the boy that my main singer will be obsessing over. He will, in the end though be discovered as the "bad guy" in the relationship.

In order for "the Boy" to be discovered as a "bad guy" and a cheat, I will need another female actress in order to show the audience that the male character is cheating. I have decided to give this role to Hannah Stubbs.

Hannah Stubbs

Hannah will be taking the role of the female that the male character is trying to pursue a relationship with behind the main characters back.

I have decided that these actors will be best in my video due to us all having a similar schedule and us all living near each other. These factors will enable the maximum time to film as we will not need to travel far to meet up with each other.


Due to the genre of my video, I will need a location that has a lot of light, to ensure that my audience will be able to see, and yet I do not want my lighting too harsh due to the feel of the song, hence I have decided that the best option for me would be to shoot my video inside. The possible locations I am considering are:

My bedroom- it is an area that I know well and therefore I can judge the dimensions of it and work out how many people I can fit inside at one time. Also, with it being my own bedroom, I know that any equipment I use will not be moved and therefore I can film at different times and I will not need to film my video all at once. Also, I would not mind if my bedroom became a mess and because of this, I can use props that may make my room a mess.

My living room- it is a large space and the lighting matches my criteria. Also, as it is in my own home, it will be easy for me and my actresses to access. I think that having a number of locations will be the best idea for my video as then there will be variety, which will keep my video interesting.

A Classroom- the lighting would be ideal and there is a lot of room for me to set up the tripod and camera. However, if I were to choose this location, I would be restricting myself to only being able to work during the school day, yet to shoot a video about boys and love in a school would be unconventional.

Outside- I could film outside because the natural light would compliment my song as it is bright and lively. If I filmed outdoors, I would not be limited to a certain set space and I would be free to have as much room as I feel. Another benefit of filming outdoors would be that there is so many places that I could choose from. For example, if I chose to film on the local park there is a lot of objects and a range of scenery that I could use to my advantage. The disadvantage to me filming outside would be that I am not guaranteed constant lighting and therefore I would need to film all that I needed in one day.


Windows Movie Maker

Detailed Storyboard

Picture of storyboard with brief explanation.


picture of storyboard

Tuesday, 12 October 2010

Why Do I Need A Storyboard?

I will construct a storyboard as it will allow me to think seriously about what will happen in my music video. My storyboard will be a still representation and visualisation of what will appear in my video, storyboards are chronological and therefore are a simplified, basic version of what my finished project will be like. The benefit of using storyboards is that I can plan my video scene for scene, thus I will know exactly what I am doing and what I am creating. Another benefit of using storyboards is that if I feel that a particular scene does not fit in with either my song or the rest of my video then I can change it, or ask my target audience for feedback on what they believe is missing from my video.

Monday, 4 October 2010


After pitching my ideas to the target audience for my music video and recieving feedback, I have decided that the best option for my music video would be my initial idea. I pitched a number of ideas to my target audience and I was considering an animation video, but, due to my lack of artistic ability I have decided that the best way for me to make my video to look authentic would be to film. I now need to decide on actors and actresses and the storyline of my video, or even if I decide to have a storyline at all. In order for my project to be successful I need to think practically about what mise-en-scene and camera shots would be realistic for my genre and also what I can practically achieve. After allowing people from my target audience to hear my chosen song, I have decided that this was indeed the best song for me to choose due to most of the female teenagers enjoying it and saying that they enjoyed the beat and tune.

Wednesday, 29 September 2010


At the minute I am trying to decide whether I should change my song choice due to my actor being unavailable at the times that would be convenient to me. Therefore I either need to find a different actor, try and get as much filming done in a certain space of time or I can decide to do an animation instead. All of these options have pros and cons and I will have to weigh up which decision will be best for me.

Sunday, 26 September 2010

Lyrical Analysis

I will now analyse the lyrics to 'BoysBoysBoys' so that I can think about any meanings behind the lyrics. By doing this I am also allowing myself to create ideas for my music video.

Verse OneHey there, sugar baby, saw you twice at the pop show

You taste just like glitter mixed with rock and roll
I like you a lot, lot, think you're really hot, hot
Know you think you're special when we dance real crazy
Glamophonic, electronic, d-d-disco baby
I like you a lot, lot, all we want is hot, hot

ChorusBoys, boys, boys, we like boys in cars
Boys, boys, boys, buy us drinks in bars
Boys, boys, boys with hairspray and denim

And boys, boys, boys, we love them, we love them

Verse TwoBaby is a bad boy with some retro sneakers
Let's go see The Killers and make out in the bleachers
I like you a lot, lot, think you're really hot, hot
Let's go to the party heard our buddy's the DJ
Don't forget my lipstick I left it in your ashtray
I like you a lot, lot, all we want is hot, hot

Boys, boys, boys, we like boys in cars
Boys, boys, boys, buy us drinks in bars
Boys, boys, boys with hairspray and denim
And boys, boys, boys, we love them, we love them
Boys, boys, boys, we like boys in cars
Boys, boys, boys, buy us drinks in bars
Boys, boys, boys with hairspray and denim
And boys, boys, boys, we love them, we love them

Verse Three
I'm not loose, I like to party
Let's get lost in your Ferrari

Not psychotic or dramatic
I like boys and that is that
Love it when you call me legs
In the morning buy me eggs
Watch your heart when we're together
Boys like you love me for ever

ChorusBoys, boys, boys, we like boys in cars
Boys, boys, boys, buy us drinks in bars
Boys, boys, boys with hairspray and denim
And boys, boys, boys, we love them, we love them
Boys, boys, boys, we like boys in cars
Boys, boys, boys, buy us drinks in bars

Boys, boys, boys with hairspray and denim
And boys, boys, boys, we love them, we love them
Boys, boys, boys, we like boys in cars
Boys, boys, boys, buy us drinks in bars
Boys, boys, boys with hairspray and denim
And boys, boys, boys, we love them, we love them

Lyrics courtesy of

'BoysBoysBoys'- Lady GaGa Lyrics

Lyrics | Boys Boys Boys lyrics

Copyright Email

Here is the Email I sent to Interscope Records asking permission for the use of BoysBoysBoys by Lady GaGa. By sending this email I am obeying copyright laws and not just using the song without letting them know first. Until I recieve a reply email stating that I cannot use the song, I will go ahead with my media project and see whether I will get a reply.

Why Do I Need Copyright Permission?

Now that I have a chosen song I need to let the record company know that I wish to use their song. By letting the record company know, I am reducing the risk of getting in trouble with the record company so I feel that it would be easier to just ask for permission so that they know that I am not making a profit by making the music video and that I am only using the song for my coursework.

Song Choice

As all four of my final songs have the same target audience, I decided to survey 24 people from the target audience, (teenagers) to help me decide which song I should choose for my music video project. The results were as follows:

School Uniforms by The Wombats is represented by the colour orange, it received 5 votes. The feedback was mainly that it was a good song choice and that it was a lively and upbeat song, however it received negative feedback due to the fact that the target audience are teenagers and they didn't want a song that was based around school.
Kiss Me by New Found Glory is represented by the colour purple. It received 3 votes, people thought that this song was sweet and slow but they felt that for my project I should do a song that is more interesting.
That Kiss by The Courteeners is represented by the colour green. It received 7 votes. People thought that this song was an unusual song and that the video for this song could be quite quirky and an interesting choice. This song is not very well known, so a lot of people were intrigued by this song.
BoysBoysBoys by Lady GaGa is represented by the colour blue and it recieved 9 votes. The feedback that I received for this song was that it was modern and 'fresh'. People seemed to like the idea of a random and lively video and a lot of people already like the song as it is quite well known.
The most popular song choice from my target audience was BoysBoysBoys by Lady GaGa and therefore this is the song that I will create a music video for. The next step to my project will be to get in touch with the record company in order that I can obtain copyright permission.

Song Ideas

I have decided to create a video to a song that I personally like, because then I feel that I would be more encouraged to do the song justice and work hard in producing a good video. After much deliberation I have narrowed the song choices down to:

Kiss Me- New Found Glory?

This song has a mixture of beats, with slow verses and a fast chorus, which would allow make to shoot the video in a number of different shots and speeds. For me, this song has no different interpretations and is instead a straightforward, sweet and simple song and I would definitely do a storyline type of video as it is, in my opinion simply about love. The song is not 'mainstream' and therefore I hopefully would be able to obtain permission to use the song, however, the problem that would occur with this song would be a romantic area for me to shoot the video in.

Lady GaGa- BoysBoysBoys?

Personally, I really enjoy this song and I feel that it is important that I enjoy the song that I will create a video to as then I will want to do the song justice by having a good video. This song is a pop song and therefore features the lively element that I was looking for. As the song is quite a fun, modern song I would be able to play around with different mise en scene. If I decided to use this song, I don't think I would have a storyline, but instead I would have a random storyline and it would be more related to the feel of the song and not the song itself.

School Uniforms- The Wombats?

'School Uniforms' by The Wombats is a really lively, upbeat and happy song and so the video would have to be fast paced to fit in with the feel of the song. This song would also be a good film to shoot as it is about falling in love with someone at school and therefore I could film the video in my own school and use our school uniforms which would therefore make props and location easy to film. A problem with this song however is that towards the end of the song the lyrics get very repetitive and I think I may find it difficult to find different things to film for the repetitive section.

That Kiss- The Courteeners?

'That Kiss' by The Courteeners would be a good video to create as it is a song that creates a lot of imagery as the story of the song are very clear as they create a song. Also, the song has a casual, informal feel to it and the video would be very down to earth and regular- no special sets or outfits would be required. The Courteeners are very well known and I feel that getting permission may prove difficult, however, this particular song is not one of their more famous songs. The video for this song would be very specific to the lyrics so that a story would be created.

Katy Perry- "Hot N Cold" Cover Analysis

Hot N Cold Cover Analysis

This is the cover for Katy Perry's "Hot N Cold". The colour scheme on this cover has a very strong link with the name of the song. Red is used to extenuate hot, and blue is used to highlight cold. The singer is dressed in a pale pink dress, which is similar to that of the background and also her skin colour, this is to ensure that the focus is on the bold colours, thus enabling the cover to stand out. The image of the singer herself link to the video for the fact that it has the same 'random' feel to it, due to the singer holding a slice of watermelon as though it is a phone. Personally, I feel that the watermelon brings personality to the cover and thus makes it unconventional. Also, the watermelon is a very strong red and therefore helps the red font to stand out. The singer herself is shown to be disgusted and shocked at the watermelon, and this portrays the singer to have a fun side, and therefore will attract people for that reason.

Katy Perry- "Hot N Cold" Video Analysis

How is the singer represented?

The establishing shot is a long shot of a wedding, with the singer dressed as the bride. The singer does not stand out as she has the same hair colour and shade of dress as the bridesmaid, therefore the singer is blended into the scene. This suggests that the singer is married to her music and she is not trying to get attention, but instead is singing because she loves to do so, hence the wedding scene is highlighting her passion. The next scene features the singer chasing after a male, which shows that although she is famous, she still has to try hard to get male attention. This may make her appeal to females as she would be seen as somebody to relate to. Also, throughout the entire video, the singer is shown to be crazy as some of the aspects in her video are random. This portrays the singer as being fun, lively and childish, these aspects of her personality are shown through the obviously male bridesmaid, the hula hooping and the zebra at the end of the video. There is no angle shots throughout the video which gives the audience the impression of equality.

What relationship exists between the images and lyrics in the video?

At the beginning of the song, Katy Perry says 'your no good for me' whilst pointing violently at a male character, thus showing the audience who and what the song is about. Apart from that there is no major link between the images and the lyrics, however, there is a storyline to the video and therefore she is singing of her partner, who always changes his mind and the video, at the beginning shows him changing his mind about getting married and then changing his mind again at the end of the video, but apart from that, there is no major linkage between the two as the video is fairly random.

What relationship exists between the music and images in the video?

The music holds a fast, strong beat and this is reflected in the video as it has been edited so that the cuts occur on the beat, thus linking the two together. The characters in the video are also shown to be dancing to the beat of the music, as if they can hear it. However, towards the end of the video, the scenes from before are shown, but are not shown to be in any particular order and are shown to be mis-matched and the cuts are not on the beat. This may link to the storyline of the video and may represent the mind of the male character as he is feeling confused.

Are there any inter-textual references to other media forms?

At a point in the video, the groom pulls out his phone and she is shown to be singing there, portraying the singer to be up to date with technology, and modern. The whole video is set as a wedding, and hence, there is a lot of references to weddings, such as the wedding dress and the bridesmaids.

What do I like about the video?

I like the liveliness of the video and how it makes me feel happy. I would like to aim that my video leaves my audience feeling good. I also enjoy how she doesnt take herself too seriously and can therefore be seen to have a good time. I would like to take the fun element of this video and use it in my own video.

Friday, 24 September 2010

What Comes Next?

After researching music videos, posters and single covers, I feel that I am now in a position to start planning my own music video as I have found what makes a music video a particular genre and also found what I personally like about existing music videos, which will help me in creating my own. After research I feel that I may change my genre to 'pop' as I feel that my current chosen genre may not be as lively as I would like it to be. I would like my video to be fast paced and energetic. I will conduct a little more research into my new chosen genre before deciding what to do next.

Wednesday, 22 September 2010

Paramore Poster Analysis

Paramore Advertisement Poster Analysis
The advertisement for the Paramore album 'Brand New Eyes' features an image of the band and also an image of the album that is for sale. This is effective because it shows the audience the product that is being advertised, as well as advertising the band. The colours used are yellows, blacks and browns, which also reflect the colours in the image of the band as one band member has a jacket of these colours and the main singers hair colour also matches the colours in the poster. The poster has a 'teenager' feel to it as the background of the poster is shown to be wood and the text boxes and images appear to be held in place with sellotape, showing a scruffy and casual look to the poster, showing that the band do not take themselves too seriously. This is also shown by the main singer who is pulling a face at the camera and also is stood with her hand on her hip, which is used to show importance and attitude, thus reflecting the teenage genre, yet also showing that she is the most important in the band. The text used is all in capital letters to allow the text to stand out to the target market and makes the text appear important and bold. The band name stands out from the rest of the poster due to the different style font and also the white background surrounding it, allowing it to be easily read and as it is the bands trademark font for their band name, it allows that to be instantly recognised. The image of the butterfly that appears on the album cover is also shown in the background of the wood, and this repetition of the butterfly clearly shows that this is the product that is being shown and emphasised.

You Me At Six Poster Analysis

You Me At Six Poster Analysis
The poster has a vibrant red background which allows the white text and black clothing of the band to stand out and therefore draw the audiences eye. The band are all wearing the colour black to show the bond between the band and also, as they are all wearing similar clothing it shows that they work together and makes the poster look more professional and thought out as effort has been takent to ensure that they are wearing similar clothing. The band name, You Me At Six is shown in capital letters and placed at the top of the poster, allowing the band name to be more noticeable. The main singer, who is the main focus throughout the majority of the bands music videos is central, and in front of the other band members as the chances are that the main singer is usually the most recognisable and therefore allows the band to be instantly recognised from their music videos. The simplicity of this poster is effective as there is nothing drawing the audience from the band and the bands name, thus making the poster vivid in the markets mind.

Panic! At The Disco Poster Analysis

Panic! At The Disco Poster Analysis

This poster has a dark feel to it as there is no bright or vibrant colours, instead there is a blue outline to the bands name and there is a pink tint over the image. The blue outline of the band name shows a masculine side to the band and also that they are quite relaxed and therefore their music is fun and young. The pink tint over the image is to give a feel of femininity and sexuality to the poster, especially seeing as the image is of very provocative women, giving a feeling that Panic! At The Disco's music will be about love and relationships, alternatively, it may also show that the band are passionate about their music and career. The font has been placed on a diagonal path, showing that the ban do not take themselves too seriously and that they are still quite childish and informal. The serif font used on the poster also reflects the font used on the single cover, thus showing intertextuality to the 'circus' theme that the band have utilized, which is therefore allowing the market to recognise the Panic! At The Disco merchandise. The leaf pattern which is acing as a border for the poster also brings some femininity to the poster as leaves and flowers are stereotypically appealing to females. The poster has been kept neutral in the target audience gender as it has both male and female selling points.

Wednesday, 15 September 2010

Prodigy Poster Analysis

Poster Advertising 'Invaders Must Die' Tour

The Prodigy have kept the 'Invaders Must Die' franchise uniform by repeating the font and colour scheme, this is very effective as the audience will be able to instantly be able to relate the video to the single cover to the poster. This particular poster is a tour poster and so it contains dates and venues, and The Prodigy have kept the font consistent throughout all of their merchandise and therefore acts as a trademark for this particular band, making it instantly recognisable. The grey and black background also emphasises the bright and vibrant font, making it stand out to the market, and making it unmissable. The image of the speaker tower shows gives the impression to the audience of loud, important music that is unmissable. This image is an effective way of making the poster seem unique and gives the poster an edgy, unconventional feel as it is not an image that is widely used, especially in black and white, with a 'grainy' texture. The band are not shown on any of their merchandise, which could show that image is not important to them, and that the music is their main focus.

Tuesday, 14 September 2010

Paramore- "The Only Exception" Cover Analysis

The Only Exception Cover Analysis

'The Only Exception' is a love song, and this is reflected by the font of the song title as it is serif style font, meaning that the font is feminine and italic which gives the text a romantic, handwritten feel. The romantic font is contrasted to the font of 'Paramore' as this font is sans serif and simple, this shows that this style song is unconventional for Paramore as they are not known to have slow love songs. Another way in which the audience can tell that 'The Only Exception' is a love song is through the image of an empty locket. Lockets represent love, (especially as this particular locket is pink, which is a colour used to represent love) as they can hold pictures of loved ones, however lockets may also represent secrets as they are personal and need to be opened to find out what is inside and as it is empty it may show that the singer has no secrets to hide from the person she loves. The black background allows the locket and also the text to stand out and therefore draws the audiences eyes to the artists name and the song title, thus attracting customers and making the cover instantly recognisable. This single cover is likely to attract female teenagers as the font is quite mature and feminine, and the pink locket would also attract females as it is stereotypically a female item. It is clear that Paramores target audience is teenagers as the song features conventional teenage issues- love and drama. Also, many of the bands existing fans are teenagers, due to their previous merchandise, and will therefore be interessted in any new work by the band, however, the band are also appealing to a general teenage audience as they have made an unconvtional song for their 'image' and therefore widening their fan base. The single cover is effective because it is simple and therefore the attention can be focused on the only image on the cover and also the font, due to the black background, which makes things stand out and as a conclusion, drawing the attention of the audience.

Friday, 10 September 2010

You Me At Six- "Liquid Confidence (Nothing To Lose)" Cover Analysis

Liquid Confidence (Nothing To Lose) Cover Analysis
The images shown in the 'Liquid Confidence' music do not reflect the lyrics sang in the song. This randomness is mirrored in the single cover as the images show no immediate reference to the lyrics, video or meaning of the song, however, by continuing the random theme throughout all the 'You Me At Six' franchise they are creating an unconventional intertextuality. The background is a plain, light, neutral colour which may show that the band are not influenced by any other artist. The plain colour also makes them seem quite mature or maybe it is a representation of their target audience which would make their target audience both males and females and of no specific age. The vibrant colours on the front however, show a more youthful side to the band and therefore may attract a younger audience as vibrant colours generally appeal to a younger market. The band name is in large, bold capital letters to show that the band are proud of who they are and that they are bold characters that stand out, as the black font stands out from the beige background. The song title is in a fancy serif font and is also in italics, and has adds a touch of femininity to the single cover. The femininity is also shown through the images of the flowers and the pink flash that is used.

Wednesday, 18 August 2010

Panic! At The Disco- "I Write Sins Not Tragedies" Cover Analysis

I Write Sins Not Tragedies Cover Analysis
The black background is very effective in allow the text and images stand out and appear bolder, allowing them to be easily seen. Throughout the music video, there is a clear circus theme and this is reflected by the single cover. The font is traditional circus writing and the red font colour also imitates the feeling of a circus. As the font is red, the initial feeling of either anger or passion in the song, which is accurate as the video shows a bride who has been cheating on her groom and is found out on the wedding day, so there is a mixture of passion between the bride and the best man and also anger by the groom to the bride. Also, red is the colour that the main singer wears in the video and so it also links to the video in that way. The song is about love and passion, and the setting for the cover appears to be in Italy, which is renowned for being a romantic and intimate place. I believe this single cover is aimed at teenagers, due to the cover being drawn in cartoons, which may attract a younger audience. Another way in which it is clear that the audience is the use of the "Parental Advisory-Explicit Content" in the bottom corner, which is generally used if the music is aimed at persons under 18.

Tuesday, 17 August 2010

The Prodigy- "Invaders Must Die" Cover Analysis

Invaders Must Die Cover Analysis

This is the single cover for The Prodigy's single, "Invaders Must Die". The colours are similar to that of the music video as both have a black and white theme with the odd flash of orange. This orange contrasts against the rest of the colour scheme as it is vibrant against a monochrome background, the orange on the cover may be a representation of the band and may be illustrating that they are bold, bright and stand out from the rest of the music industry. The single also features The Prodigy's own personal font, which allows it to be recognisable and the audience can therefore make links between The Prodigy and their franchise. The font itself is very rebellious looking and even has a graffiti style to it, which portrays the band as being young, and again relates to the rebellious feel to the band. The intertextuality at the bottom of the single cover features a similar scene to that in the video, which links the video and the single together and also allows the orange font stand out, making the cover look sophisticated and well thought out. The black background and font also contrast to the white background and orange font which enhance the boldness of each individual colour and again, links to the music video as black and white are the colours used.

Paramore- "The Only Exception" Video Analysis

How are the band represented?

The establishing shot in the video shows a couple lying asleep on a sofa. This immediately shows the audience that the band should be seen as regular, un famous people and are therefore shown to be average everyday people. The main singers clothing in the first scene of the video is stereotypical teenage casual wear, which again supports the portrayal of the band being down to earth, also the main singer is shown to be family orientated by being shown to be hugging her father and placing a picture of her mother on her mirror. As the main singer is the only one to be shown moving through the scenes in the video it shows that maybe she feels isolated and alone, however, this is contrasted to the scene where she is lying on a floor covered in hearts and cards and drawings which are all love related. When the shot is of the full band, they are all in similar positions and all wearing the same colours, showing a bond between them. At the wedding scene, the main singer is wearing black, which contrasts to all of the other characters and the scene, showing that she is an outcast and does not belong there.

What relationship exists between the images and lyrics in the video?

Near the beginning of the video she sings "I'd never sing of love if it does not exist. But darling, you are the only exception" and when she sings "you are the only exception" she is surrounded by hearts, which shows the storyline of the video and that the song is obviously about love. Later in the song she sings "keeping a comfortable distance" and the image is of the singer and a man sat on opposite ends of the table, showing a barrier between the two of them, and more obviously a distance. At the end of the song, the lyrics are "you are the only exception" and it shows a number of different scenes with the make and the female in it, which shows that them two are in love.

What relationship exists between the music and images in the video?

At the beginning of the song, the music is slow and gentle and the images change softly through cuts and slow motion. The cuts happen on the chord changes to tie in the images and the tempo of the music together to give the audience a feel for the kind of song that it is going to be. When the chorus begins, the cuts stop and are instead replaced with a fade, to allow the chorus to stand out. Also the tempo in the chorus is slightly faster, so the camera zooms out at a slightly faster pace than the camera had been moving previously. The band are seen to be playing their instruments in the instrumental, which lets the audience know that they are the band and are also characters, which leads onto the scene where the singer is sat having a meal with numerous men and the repetition of shot reverse shots show how bored and unhappy the main singer is in her situation.

Are there any inter-textual references to other media forms?

The video and the song are unlike the previous and usual Paramore tracks and videos and because of this, the video is unconventional for them and therefore there is no clear sign of inter-textual references to other media forms or any of the other Paramore franchise.

What do I like about this video?

I really like the tempo of the video, how it seems to be in slow motion, but when the singer is shown talking and singing, it is in normal speed. I also like how the camera pans to show the whole situation. The scenes in the video and how the audience can see the singer walking through doors is also a very clever idea to emphasise the feeling that she is alone. However, it would be complicated for me to try and incorporate this into my own music video.

Monday, 19 July 2010

You Me At Six- "Liquid Confidence (Nothing To Lose)" Video Analysis

How are the band represented?

The band are shown to be a stereotypical band as the video features them practising for a music video and relaxing backstage. However, there is a negative feel to the main singer as he is shown to be distracted, repeatedly getting the video wrong and also not socialising backstage. You Me At Six are shown to be a close knit group of friends as they are all wearing co-ordinating colours and are also shown in numerous shots together.

What relationship exists between the images and lyrics in the video?

Apart the the singer being shown as singing the song, there does not appear to be a major relationship between the images and the lyrics at all throughout the video as the band are shown to be recording for the music video. However, as the lyrics do not match the images throughout the video, the video does not look odd as it is consistent. As the images and lyrics do not match, the video has its own effective way of portraying the song.

What relationship exists between the music and images in the video?

At the beginning of the song there is a slow, steady acoustic guitar beat, which is complimented by a gradual zoom out from the band and also a slow motion feel. Whilst this build up is taking place, the camera continues the slow continuous zoom to show the viewer the bands situation and, once the build up and zoom are over, there is a sharp focus and zoom in to give a close up of the singers face, showing that he is the main focus of the video. It becomes apparent throughout the video that whenever the music is slow, the main singer is the main focus and once the climax is reached, then the whole band are shown together, which could show happiness when together- creating a bond.

Are there any inter-textual references to other media forms?

The main inter-textual reference is the conventions of being in a band. The band are shown to be doing things that people expect a band to be doing such as recording a music video, relaxing backstage and creating a strong bond with each other.

What do I like about the video?

The slow motion effect is very effective and the change in zooms is also a good technique. However, my favourite part about the video is the shots of the main singer singing into the microphone with a slight slow motion delay on his singing. I feel like these shots really emphasise the feel of the song and that they work really well with the song.

Thursday, 1 July 2010

Panic! At The Disco- "I Write Sins Not Tragedies" Video Analysis

How are the band represented?

The band, Panic! At The Disco are shown to have stereotypical teenage roles as they are being disruptive and causing trouble at a wedding. By playing the teenage stereotype, the band are relating to their target audience, which are teenagers, and allowing them to connect with them. The video also features feminine aspects including make-up, glitter and venetian masks. The main singer is wearing red, which is a very bold colour which is used to represent passion and danger, both of which are applicable to the storyline of the music video. The video does not really focus on the band playing music, more on the roles given in the music video and so it is hard to say how the band as a whole are represented, although it is clear to say that they are shown to be fun loving as once the chorus starts, dancers appear and begin to party.

What relationship exists between the images and lyrics in the video?

The song starts "Oh, well imagine as I'm pacing the pews in a church corridor" and the images being shown at the time are all church like and include a vicar and some traditional wedding decorations, to set the scene for the video. Also, the "Oh well imagine" lyric links to the video as a whole because the video has a fantasy theme to it due to the large amounts of make up and fantasy venetian theme. Another way the lyrics and images link is through the main singer, who is shown singing the song. Later, the song says "Haven't you people ever heard of closing a goddamn door no?" whilst walking through an open door to find the bride having an affair on the groom.

What relationship exists between the music and images in the video?

At the beginning of the song, there is a build up of a beat and whilst this beat is being built up, the scene of the video is being set. As the beat becomes more pronouced, the video becomes more lively. Whenever the chord of the guitar changes the shot changes and so this is a conventional feature of the music video. When the music returns to the build up sequence, the people in the video become calmer and so the tempo and beat of the music infulence the actions of the people. At the end of the video there is a man blowing fire and fire is blown at the same time as the last major chord, and the flame dies at the same time that the chord fades.

Are there any inter-textual references to other media forms?

There is not a great deal of inter-textualtity throughout this video, however there is a number of circus references as the people in the video are dressed as clowns and have over the top make-up. And the main singer in the red jacket acts as the ring master as he is dressed boldly and vibrantly to the other characters in the video, showing his importance. At the end of the video, the screen is full of circus acts such as people on stilts, people hula hooping and a fire breather.

What do I like about the video?

I really like how the video is a little abstract and random, yet fits in with the song perfectly. The abstract theme also links to the teenage portayal of the band. I like how the video is lively and busy and also the use of a story that links to the song. The use of over the top makeup also looks appealing to me, as it gives the video a unique feel.

The Prodigy- "Invaders Must Die" Video Analysis

How are the band represented?

The band are not shown in the video, and this is an unconventional feature of a music video, as the band are usually the main focus. However, the man in the video is shown to be slightly crazy during points in the video, due to an unsteady camera and numerous close ups of the mans face. Another way in which insanity is shown throughout this video is the fact that he is spray painting spiders and turning stray strands of rope into spiders. As spiders are seen to be frightening, this may show that the man has a dark side and that he, too is frightening.

What relationship exists between the images and the lyrics in the video?

The song is called "Invaders Must Die" and for the majority of the music video, the man is shown to be alone, and the video is shot in places in which people are not usually found, such as by an abandoned house and in a field containing telephone pylons. "Invaders Must Die" are the only lyrics throughout the song and so the idea of the man being alone suggests that everybody else that has once been there is dead, which is also supported by the scene in which the man becomes strangled. A major aspect of the video is the fact that it is in black and white, which makes the video appear as a short film, especially as the video does not feature the band in it, and instead acts as a backing track. By having the video in black and white, the insanity an loneliness of the man and is much more effective at showing this than if the video were in colour.

What relationship exists between the images and the music?

The video changes in speed, there are points when the shots are fast and there are others in which the shots are longer panning shots, depending on the tempo of the music. The bass in the music acts like a backbone for the song and is solid and consistent throughout the video. This aspect of the music is reflected in the consistency of certain aspects of the video such as the black and white throughout and the emptiness of the setting.

Are there any inter-textual references to other media forms?
An inter-textual reference occurs between the bands trademark logo and also the spiders that appear are being made by the man throughout, again linking the bands products and also the band to that music video so that they are instantly recognisable. Also, the use of black and white is also reflected in the single cover and the majority of "The Prodigy"'s products, such as Prodigy t-shirts and posters.

What do I like about the video?

I think that the black and white works brilliantly with the song, as the song is very upbeat and hyperactive, and the monochrome contrasts to the tempo and genre to the music, thus making it more effective. Also, the different shot types are very effective in this video as they empahsise that he is the only person there.

My Schedule

In order to complete my project on time, I have constructed a number of deadlines for different aspects that contribute to my final product.
I hope to have completed:
Research by July 24th
Planning by September 10th
Rough Cut by September 20th
Final Cut by October 1st
Album Cover Mock-Up by October 15th
Final Album Cover by Octoer 31st
Audience Feedback by November 10th
Revisions by November 20th
Evaluation by November 30th

Initial Thoughts

As I am considering creating a music video to an "Indie" music genre, I decided that it would be best for me to watch a number of music videos from this genre so that I could compare and contrast them. Hopefully, there will be features that will appear in all of the music videos I decide to evaluate and therefore, I can then incorporate these features into my own project. Even though I am thinking of doing a music genre, I think it would be best for me to also watch a number of music videos from other genres, to allow me to see what style of music video I would like to create and also, if I change my mind throughout my project, then I already know certain aspects of a different genre.

Thursday, 24 June 2010

Welcome To My Blog

My name is Ashleigh Thomas and I am currently completing my A2 Media Course at Biddulph High School Sixth Form, where I will be making a music video, album cover and poster. I am currently contemplating creating a music promotion pack for an 'Indie' band. 'Indie' music generally have original and individual music videos. However, my music choice will be influenced on whether I can obtain permission to use the music for my project. I currently do not know what I would like to do as my music video, although I find animation interessting.