I sought feedback from my target audience of teenagers, both male and female so that I could see what colour schemes they preferred or whether or not they actually liked the colours that I had put together.
Amy Pass- My favourite colour scheme is the Black, Red and Blue one as I feel that it is very bright and vibrant and catches the eye instantly. My least favourite was the Black, Grey and Green colour scheme as I feel that it is a little too dull for my liking.
Alex Machin- My favourite is the Black, Pink and Violet colour scheme as I feel that it would appeal to stereotypical females and also it would appeal to 'metro sexual' males. As it is not conventional, it has an element of cool and sophistication to it, as well as linking in with the romantic theme and feel to the song. My least favourite is the Black, Grey and Green colour scheme as I feel that it does not highlight the song, nor the song title.
Charlie Clarke- My favourite is the Black, Pink and Violet colour scheme because I think that it is bright and vibrant and eye catching. I really like the fact the the colour scheme highlights the feminine feel to the song and so it would definitely appeal to a vast audience. My least favourite colour scheme is the Black, Red and Blue one as it seems to be lacking in a feminine element. I feel that this colour scheme would only attract males and may lead to females being put off the music video and products as it is very masculine.
Kris Siddall- The colour scheme that I prefer is the Black, Red and Blue. I like this colour scheme the best as I feel they are the conventional, neutral colours that I believe would attract a large audience. Also, the colours in this colour scheme are really bright and vibrant and therefore stands out to the audiences' eye. My only problem with these colours however, is that the blue and red seem to be competing for attention and I think that if you chose this as your final colour scheme then you should consider making either the red or the blue a darker colour to allow them to compliment each other and stand out.
Mikey Harding- I really like the Black, Grey and Navy colour scheme as the grey and black allow the blue to stand out. Also, this colour has a masculine feel to it and therefore I think that it will attract males and, with the title and font of the song, I believe a darker colour scheme will give your products more of an 'edge' as they are unconventional compared to the feel of the music.
Jack Barlow- In my opinion, the Black, Grey and Green Colour scheme is the one that stands out because I feel that it reflects the style of the music and the colours are also appealing to both males and females, thus making it an ideal colour scheme.
Rachel Hilton- My favourite colour scheme is the Black, Pink and Violet one as I feel that it reflects the feel and name of the song unconventionally, yet perfectly. The colours are bright and vibrant and therefore I feel instantly attracted to them as they make me feel happy and consequently I want to watch it. The colour scheme that I would recommend not using would have to be the Black, Grey and Green colour scheme as I feel it is too dull and boring.
From the feedback I was given, and my own personal opinions on the feedback, I have decided to use the Black, Pink and Violet colour scheme as that is what, on the whole, my target audience preferred.
Wednesday, 10 November 2010
Tuesday, 2 November 2010
Colour Scheme Ideas
I conducted four colour schemes, all of them featuring different colours and different tones. However, one thing that I have kept in common with all of these colour schemes is the colour black, due to it being a versatile colour. Also, I have kept the background white on the samples of colour schemes so I feel that by including black in the colour scheme my target audience who I will survey will be able to colours next to both a light and a drak colour.
Colour Scheme One- Black, Grey and Green
Colour Scheme Two- Black, Red and Blue
Colour Scheme Three- Black, Pink and Violet
Colour Scheme Four- Black, Grey and Navy
Colour Scheme One- Black, Grey and Green
Colour Scheme Two- Black, Red and Blue
Colour Scheme Three- Black, Pink and Violet
Colour Scheme Four- Black, Grey and Navy
I will now conduct a survey on my target audience to see which colour scheme they prefer. I will show them my chosen font, the song name and also allow them to listen to the song if they have not heard the song before so that everybody who is surveyed has a fair knowledge about my project.
Chosen Font
I asked 20 people from my target audience which font they preferred for my products. I told each member my chosen song and allowed them to listen to it so that they were able to hear the genre for themselves and could make their own decision. I will use the font that my target audience has chosen for my final font and I will then conduct a number of colour schemes that you reflect my chosen font and also the genre and feel of my song.
It is clear from the graph that my target audience prefer the first font, "Gloria Hallelujah". I will therefore use this font as the font for my products such as the poster and CD case. Although my font has been chosen, I feel that in order to grasp what my target audience is looking for I should ask those who were surveyed on feedback and their reasons for choosing the font that they did.
Amy Pass: I really like the second font because I feel it has a modern and electronic feel to it and therefore I feel that it reflects the feel of the song. However, looking at all of the fonts, they all emphasise the different parts of the song, personally though, I prefer the second one but I think it depends on the colour scheme.
Rachel Hilton: My favourite font is the first one as it is seems casual, yet it is easily readable and has a fun element to it. I especially like the heart at the end, I feel that this adds a touch of femininity to the title, which is ironic as the title is called "Boys Boys Boys". Also, the heart and the font will appeal to teenage females, which is your target audience.
Alex Machin: My favourite font is the first one as it has a cool and modern vibe to it, which matches the song and therefore I believe that it would be the best match for your song. My least favourite is font number five as I feel that it holds not relevance to the song and does not portray the song very well.
Sarah Hall: Font number six catches my attention the most because it is the boldest out of all of the fonts. This font is the one I think that you should have as your final font as it is very eye catching and, with the right colour scheme could be really vibrant and young.
Charlie Clarke: Font number three is my favourite. It is quirky, young and unconventional and I really like it. However, I dont like font number two as I feel that it is very plain and boring.
After research and feedback from my target market, I now have my chosen font "Gloria Hallelujah", and I will now construct a number of different colour schemes so that I can see my products taking shape and also see what colour scheme suits my music best.
It is clear from the graph that my target audience prefer the first font, "Gloria Hallelujah". I will therefore use this font as the font for my products such as the poster and CD case. Although my font has been chosen, I feel that in order to grasp what my target audience is looking for I should ask those who were surveyed on feedback and their reasons for choosing the font that they did.
Amy Pass: I really like the second font because I feel it has a modern and electronic feel to it and therefore I feel that it reflects the feel of the song. However, looking at all of the fonts, they all emphasise the different parts of the song, personally though, I prefer the second one but I think it depends on the colour scheme.
Rachel Hilton: My favourite font is the first one as it is seems casual, yet it is easily readable and has a fun element to it. I especially like the heart at the end, I feel that this adds a touch of femininity to the title, which is ironic as the title is called "Boys Boys Boys". Also, the heart and the font will appeal to teenage females, which is your target audience.
Alex Machin: My favourite font is the first one as it has a cool and modern vibe to it, which matches the song and therefore I believe that it would be the best match for your song. My least favourite is font number five as I feel that it holds not relevance to the song and does not portray the song very well.
Sarah Hall: Font number six catches my attention the most because it is the boldest out of all of the fonts. This font is the one I think that you should have as your final font as it is very eye catching and, with the right colour scheme could be really vibrant and young.
Charlie Clarke: Font number three is my favourite. It is quirky, young and unconventional and I really like it. However, I dont like font number two as I feel that it is very plain and boring.
After research and feedback from my target market, I now have my chosen font "Gloria Hallelujah", and I will now construct a number of different colour schemes so that I can see my products taking shape and also see what colour scheme suits my music best.
Wednesday, 20 October 2010
Font Ideas
In order to make my products look professional, I need to ensure that my chosen font for my products emphasise the feel and genre of the song, whilst also appealing to my target audience. In order to get an idea of the style of font I should be using, I will choose different types of font from http://www.dafont.com/ and conduct a survey on my target audience to see what style they prefer. As I am a member of my own target audience, I will first choose the fonts that I prefer first and then allow my target audience to choose which they prefer and from their feedback I will decide whether to find a new font, use one of the fonts I have chosen below or to get a similar font to the one I already have.
Font One- 'Gloria Hallelujah'
Font Two- 'New Garden'
Font Three- 'Pointy'
Font Four- 'Sweetie Pie'
Font One- 'Gloria Hallelujah'
Font Two- 'New Garden'
Font Three- 'Pointy'
Font Four- 'Sweetie Pie'
Font Five- 'Sketch Block'
I will now conduct a survey on my target audience to see which font style they prefer and whether or not I should use one of the fonts that I have already selected or whether I should look for a similar font. Alternatively, as this is based on my own personal preference and opinion, I may be very wrong in what my target audience is looking for and therefore I may receive highly negative feedback and start looking for a new style of font.
Wednesday, 13 October 2010
Actors/ Actresses
I have decided that I will need a female actress, as the song is sung by a female and therefore, I will give the video a serious and conventional aspect. The female I will be using for my main singer will be Charlie Clarke.
Charlie Clarke
As my video will follow a storyline structure, Charlie will be my singer and she will also take on the role of the main character.
As the song is about boys and my storyline features a male, I decided that I will need a male actor. I therefore had to find someone whose schedule was similar to my own, and also someone who was willing.
The actor I have found who will be playing the role of 'the Boy' will be Lance Boden.
Lance Boden
Lance will be taking up the role of the boy that my main singer will be obsessing over. He will, in the end though be discovered as the "bad guy" in the relationship.
In order for "the Boy" to be discovered as a "bad guy" and a cheat, I will need another female actress in order to show the audience that the male character is cheating. I have decided to give this role to Hannah Stubbs.
Hannah Stubbs
Hannah will be taking the role of the female that the male character is trying to pursue a relationship with behind the main characters back.
I have decided that these actors will be best in my video due to us all having a similar schedule and us all living near each other. These factors will enable the maximum time to film as we will not need to travel far to meet up with each other.
Charlie Clarke
As my video will follow a storyline structure, Charlie will be my singer and she will also take on the role of the main character.
As the song is about boys and my storyline features a male, I decided that I will need a male actor. I therefore had to find someone whose schedule was similar to my own, and also someone who was willing.
The actor I have found who will be playing the role of 'the Boy' will be Lance Boden.
Lance Boden
Lance will be taking up the role of the boy that my main singer will be obsessing over. He will, in the end though be discovered as the "bad guy" in the relationship.
In order for "the Boy" to be discovered as a "bad guy" and a cheat, I will need another female actress in order to show the audience that the male character is cheating. I have decided to give this role to Hannah Stubbs.
Hannah Stubbs
Hannah will be taking the role of the female that the male character is trying to pursue a relationship with behind the main characters back.
I have decided that these actors will be best in my video due to us all having a similar schedule and us all living near each other. These factors will enable the maximum time to film as we will not need to travel far to meet up with each other.
Locations
Due to the genre of my video, I will need a location that has a lot of light, to ensure that my audience will be able to see, and yet I do not want my lighting too harsh due to the feel of the song, hence I have decided that the best option for me would be to shoot my video inside. The possible locations I am considering are:
My bedroom- it is an area that I know well and therefore I can judge the dimensions of it and work out how many people I can fit inside at one time. Also, with it being my own bedroom, I know that any equipment I use will not be moved and therefore I can film at different times and I will not need to film my video all at once. Also, I would not mind if my bedroom became a mess and because of this, I can use props that may make my room a mess.
My living room- it is a large space and the lighting matches my criteria. Also, as it is in my own home, it will be easy for me and my actresses to access. I think that having a number of locations will be the best idea for my video as then there will be variety, which will keep my video interesting.
A Classroom- the lighting would be ideal and there is a lot of room for me to set up the tripod and camera. However, if I were to choose this location, I would be restricting myself to only being able to work during the school day, yet to shoot a video about boys and love in a school would be unconventional.
Outside- I could film outside because the natural light would compliment my song as it is bright and lively. If I filmed outdoors, I would not be limited to a certain set space and I would be free to have as much room as I feel. Another benefit of filming outdoors would be that there is so many places that I could choose from. For example, if I chose to film on the local park there is a lot of objects and a range of scenery that I could use to my advantage. The disadvantage to me filming outside would be that I am not guaranteed constant lighting and therefore I would need to film all that I needed in one day.
My bedroom- it is an area that I know well and therefore I can judge the dimensions of it and work out how many people I can fit inside at one time. Also, with it being my own bedroom, I know that any equipment I use will not be moved and therefore I can film at different times and I will not need to film my video all at once. Also, I would not mind if my bedroom became a mess and because of this, I can use props that may make my room a mess.
My living room- it is a large space and the lighting matches my criteria. Also, as it is in my own home, it will be easy for me and my actresses to access. I think that having a number of locations will be the best idea for my video as then there will be variety, which will keep my video interesting.
A Classroom- the lighting would be ideal and there is a lot of room for me to set up the tripod and camera. However, if I were to choose this location, I would be restricting myself to only being able to work during the school day, yet to shoot a video about boys and love in a school would be unconventional.
Outside- I could film outside because the natural light would compliment my song as it is bright and lively. If I filmed outdoors, I would not be limited to a certain set space and I would be free to have as much room as I feel. Another benefit of filming outdoors would be that there is so many places that I could choose from. For example, if I chose to film on the local park there is a lot of objects and a range of scenery that I could use to my advantage. The disadvantage to me filming outside would be that I am not guaranteed constant lighting and therefore I would need to film all that I needed in one day.
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