Poster Development 1

Following my trail of making a poster, and also listening to my target audience's main concerns on aspects such as the colour and my actresses 'red-eye' I decided to make the changes needed to hopefully make my poster appeal more to my audience.

I have decided through my own thoughts and through the feedback I received to change the colours used on my poster. My main idea was to make my poster black and white, to allow my font to stand out and be readable. I personally feel that this poster looks a lot better than the last one, however I do still feel that the poster is a long way from finished yet.

Feedback:

Amy Pass- I think the your poster looks a lot better now that it has been change to black and white, however, now I feel that your actress does not stand out and that she just blends into the background.

Rachel Hilton- The font stands out much better now, and I feel that it is now readable. However, like Amy says, the actress looks very washed out and I feel that the font and the actress should be the main focus, yet only the font is.

Alex Machin- The actresses dress is the same colour as the background, and therefore she doesn't stand out. The poster looks very boring and uninteresting, which does not reflect the upbeat style of your song. I think your actress needs to look more vibrant.

Sarah Hall- I feel like the black and white background has changed your poster for the better- the background is not distracting anymore and the font is much clearer to read. A little more colour would make the poster stand out more though, and make your poster look more eye catching.

I will now take the feedback I have received into account whilst developing my poster further and hopefully my target audience will find my poster more interesting and attractive

First Attempt At A Poster

Following my initial poster ideas, I have decided to incorporate my chosen font and layout onto my chosen image for a flavour of what my poster will look like. I will then seek feedback on this poster to help me to further develop my poster.

Feedback:

Amy Pass- I feel that the colour of the poster is very dim and that the colours in the background make the font appear dull and therefore they do not stand out. However, I do like the chosen image and I feel that the poster has potential to be lots better.

Rachel Hilton- I like the image used, however I feel that the poster looks very amateur due to the actress having 'red-eye' and the dullness of the colours. I think that in order to improve, you should try having the poster in black and white.

Alex Machin- For me, the poster is very bland and boring. However I do like your chosen image. The date that is stated at the bottom of your poster is very hard to read and therefore I feel that in order for it to stand out, you should consider changing the colour of it.

Sarah Hall- I feel that with a little development, mainly in the colour area, this poster could be good as the image is very striking and eye catching, although in its current state it looks very bland. The actresses red eye definitely needs to be removed as this makes your poster look very unprofessional.

I will take into account the feedback given and I will now make any necessary changes that my target audience and myself feel would make my poster better.

Chosen Image

I have decided that my chosen image should feature my actress in a relaxed, yet obvious pose.
After comparing my images and deliberating which image portrays my actress in the way in which I want her to be viewed, I have finally decided on an image which I feel will suit the genre and style of my song.

This is my chosen image. I plan on cropping out the area of background, such as the doors, plugs and folders so that my poster will look more professional.

Poster Images

I decided to take a number of different shots for my poster so that I had a selection to choose from.

Here are a few of the pictures I took-

I decided to have a brick background on my images, to give an unconventional twist on my "pop" genre. By having a brick wall I have give my music a "grimy" look and therefore gives the impression that my actress shouldn't be seen as girly, thus appealing to a wider audience. The fairy lights in the background however, emphasise that there is an element of femininity to my song and also the lights make the wall look more interesting, instead of them being plain.

Development

After contemplating outfit choices with my actress, I have come to the conclusion that in order for my products to compliment each other, I need to change my colour scheme so that it matches my actress's dress. By changing the colour scheme to match  my chosen outfits, I am allowing all of my products to be uniform and therefore will enable my products to look more professional. Therefore I have decided that the best option for me would be to alter the colour scheme so that it matches my actresses dress, because trying to find a dress that would exactly match my colour scheme.

Consequently, I have changed my colour scheme to the following:

The colour scheme is not drastically different, however there is a noticeable change. Instead of having a lighter, pinky purple, I have changed this colour for a darker, blue/ purple to give the colour scheme a more sophisticated look as the pink appears very vibrant and colourful. Also, the new darker purple also shows that there is a darker element to the song, despite it being a lively, upbeat song.

Outfits

I met up with my actress to put together clothing that I feel would suit my video.
I tried to choose outfits that complimented my colour scheme.

This is the outfit that I have decided that my actress should wear. This is because it is a casual dress, which links to the feel of the song. The dress is a purple/blue and this links to the song as the blue represents masculinity, such as in the title "Boys Boys Boys" and the purple is conventionally used to represent knowledge, showing that she knows a lot about boys, or according to my storyline, that she in fact, knows nothing about them and just pretends that she can understand them.

My actress will also be wearing black leggings underneath this dress to give it a more relaxed and teenage look, thus appealing to my target audience. I have also decided that it would be best if my actresses hair was down and not too complicated, so that my actress is fully portrayed as an average teenager.



Poster Mock Up Two

After receiving feedback from my previous poster mock up, I sought to make any appropriate changes. However, some feedback was to include the background of the image as the background of the poster, however, as I do not yet have the image I will be using, I am unable to what the background of the image will look like. For this mock up, I have left the background white so that the target audience is able to see how the font will look as there is no distractions from the presence of images.

Feedback:

Amy Pass- The poster still seems very plain and basic. I feel that the poster looks very unprofessional and boring. However, in saying that, I think that once you have photos instead of making your own picture of the actress then it will look at lot better.

Rachel Hilton- I prefer this poster to the last one. I think by having the actress not in the centre has a good effect on the poster as it looks a little more unconventional. Also, this poster has more information on it, such as the artist name, whereas the last one didn't.

Alex Machin- The poster will look a lot better when a photograph can be used. However, I think that the heart looks very "handmade" and is not an accurate heart shape. In my opinion, I think that if you are going to feature a heart on your poster then ensure that it is an accurate and professional looking one. Although, depending on the outfit that the actress wears depends on whether or not I would use it.

Meg Marlow- I really like the font, as it brings a youthful aspect to the product. However, I do feel that this poster is very basic and simple and that a phtograph needs to be used.
I will take into consideration the feedback given and make any necessary changes that me and my target audience feel necessary.